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Tourism News

Auburn honors Sentell’s career achievements

  Auburn University honored Alabama tourism director Lee Sentell for his career achievements with a major award during a sold-out gala that raised more than $500,000 to benefit the school’s hospitality management program. Dean Susan Hubbard noted that under Sentell’s leadership the state’s annual tourism revenue has grown from $6 billion to some $20 billion, with the state ranking […]

Alabama’s tourism industry revenue sets all-time record in 2021 

  Alabama’s tourism industry revenue sets all-time record in 2021    Gov. Kay Ivey announced today that recent tourists spending has surpassed pre-pandemic levels, and rose to a record of almost $20 billion in fiscal year 2021. The revenue exceeded the previous record year of $16.7 billion by some 17 percent. Officials referenced the Alabama Tourism […]

Hospitality training for frontline hospitality workers in the Black Belt

Through a grant provided by the Alabama Association of Resource Conservation & Development Councils in partnership with Alabama Black Belt Adventures and Experience, LLC, The University of Alabama Center for Economic Development is pleased to invite frontline hospitality workers to a free two-hour, in-person hospitality training workshop. What: Four-Course Hospitality Training (in person) When: See schedule below […]

Welcome Centers host tourism partners during month of May 2022

        The Alabama Tourism Department-Welcome Center Program will be welcoming guests throughout the state to increase the awareness of the economic, social and cultural impact that tourism has on the local, regional and state-wide communities. We invite our tourism partners to participate at each Center from 10 a.m. until 3 p.m. (central standard time) by bringing special promotions, […]