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Tourism News

Auburn honors Sentell’s career achievements

  Auburn University honored Alabama tourism director Lee Sentell for his career achievements with a major award during a sold-out gala that raised more than $500,000 to benefit the school’s hospitality management program. Dean Susan Hubbard noted that under Sentell’s leadership the state’s annual tourism revenue has grown from $6 billion to some $20 billion, with the state ranking […]

Alabama Tourism Department to hold welcome center career fair

Are you or someone you know looking for a new career? Do you love talking about Sweet Home Alabama? You could be the perfect fit to join the team of dedicated tourism professionals to represent the great state of Alabama. The Alabama Tourism Department is hosting a career fair to find enthusiastic and friendly individuals […]

Alabama’s tourism industry revenue sets all-time record in 2021 

  Alabama’s tourism industry revenue sets all-time record in 2021    Gov. Kay Ivey announced today that recent tourists spending has surpassed pre-pandemic levels, and rose to a record of almost $20 billion in fiscal year 2021. The revenue exceeded the previous record year of $16.7 billion by some 17 percent. Officials referenced the Alabama Tourism […]

Hospitality training for frontline hospitality workers in the Black Belt

Through a grant provided by the Alabama Association of Resource Conservation & Development Councils in partnership with Alabama Black Belt Adventures and Experience, LLC, The University of Alabama Center for Economic Development is pleased to invite frontline hospitality workers to a free two-hour, in-person hospitality training workshop. What: Four-Course Hospitality Training (in person) When: See schedule below […]