Alabama Tourism Department Invites Tourists to Take It All in Responsibly

Alabama Tourism Department Invites Tourists to Take It All in Responsibly

Campaign Pledges Added Health Safety Measures for Travelers

Montgomery, Ala. (December 4, 2020) – Travelers looking for a safe space to visit this holiday season should look no further than Sweet Home Alabama. The Alabama Tourism Department is utilizing federal coronavirus relief funds to facilitate and promote extra health safety measures to protect both hosts and guests from the spread of COVID-19 and to minimize the risks associated with travel during this time.

While much of Alabama’s beauty can be observed in safe, open outdoor spaces through numerous parks, trails, and beaches, the state’s indoor attractions along with dining and lodging establishments have rigorously prepared to keep their doors open to guests following enhanced safety guidelines set in place by the Centers for Disease Control, Alabama Department of Public Health and their relevant industry affiliations.

The Tourism Department has launched its Take it All in Responsibly campaign to support tourism statewide by inviting travelers to experience all the state has to offer – safely. Businesses and attractions across the state are taking the Take it All in Responsibly Pledge, which can be accessed by visiting Alabama.Travel/Responsibly. By taking the pledge, businesses commit to training staff in proper cleaning and sanitization procedures specific to their industry, along with providing contactless reservations, payments, and communication whenever possible – among other measures – to ensure guests can enjoy their trip knowing their health safety is a priority.

Travelers can find an interactive map of businesses that have taken the pledge by visiting Alabama.Travel/Responsibly. There, they can plan their trip with the added assurance that the attractions they visit are putting the health safety of visitors and their loved ones first.

Take it All in Responsibly advertising is appearing in digital, social, and out-of-home media in states within a day’s drive of Alabama. Travelers stopping at any of the state’s Welcome Centers will encounter campaign signage, posters, and brochures, and, while supplies last, may receive complimentary masks or personal hand sanitizers for use during their trip to Alabama.

“Through the Take it All in Responsibly campaign, we are hoping that travelers can come here with peace of mind knowing that their health safety is our primary concern,” said Lee Sentell, director of the Alabama Tourism Department. “We know that travel looks very different right now, and we want to ensure that Alabama’s tourism and travel industry is making the proper accommodations for that.”


The Alabama Tourism Department has won top national and regional awards from World Travel Market: London, United States Travel Association, National Council of State Tourism Directors, Travel Weekly magazine, the Southeast Tourism Society and the Southern Public Relations Federation for its tourism marketing campaigns. As a result, more than 29 million travelers spent over $18 billion in the state in 2019. For more information, please visit: