Alabama Tourism Department Launches New and Improved Civil Rights Trail App

Alabama Tourism Department Launches New and Improved Civil Rights Trail App

The Free App Allows Users to Discover Alabama’s Role in the Civil Rights Movement

MONTGOMERY (February 5, 2021) – The Alabama Civil Rights Trail mobile app has been completely redesigned and provides a better user experience for all to explore the history of Alabama’s role in the Civil Rights Movement. Originally released in 2014, the updated app allows for exploration of key Civil Rights landmarks, museums, trails, and public spaces to assist those planning a visit across the state or anyone wishing to learn more from afar.

The first day of Black History Month was an appropriate date to roll out the new app. Many will look to explore significant events of the Civil Rights Movement, such as the Freedom Rides throughout Alabama, commemorating 60 years this May.

Users who share their location can easily learn more about destinations close by to visit and explore more about civil rights history. Additionally, bookmarking favorite destinations, media and people offers the ability to dive in again right where a user’s exploration last ended. Operating on the latest systems for iOS and Android, this update allows for downloads to newer devices.

The apps’ media library sets the scene with sights and sounds to watch and listen to the Movement’s events while an interactive timeline enables users to explore the events that transformed the nation and spurred all in the fight for racial equality.

Alabama Tourism Department Director Lee Sentell shared, “Restructuring the Civil Rights Trail app to provide a more cohesive story of the role our state played in the Civil Rights Movement allows visitors the chance to explore the monumental events that shaped our nation’s history and continue to shape its future. I invite all travelers to utilize the app and its many features to further explore the many places in our state that exhibit the travails and more importantly the triumphs of the Civil Rights Movement.”

The free app is available for download in the App Store and Google Play Store. Please visit for more information.


The Alabama Tourism Department has won honors from World Travel Market: London, United States Travel Association, National Council of State Tourism Directors, Travel Weekly magazine, the Southeast Tourism Society, Southern Public Relations Federation and others for its tourism marketing campaigns, and Alabama Tourism was instrumental in developing the U. S. Civil Rights Trail. As a result, more than 29 million travelers spent over $18 billion in the state in 2019. For more information, please visit: