Alabama Tourism Department announces “All-in-One Ticket” for Alabama attractions

(Birmingham, Alabama) At a press conference held today at Vulcan Park and Museum, the Alabama Tourism Department announced it is launching the Alabama “All-in-One Ticket,” which will allow travelers to visit more attractions without costing any extra money.


The mobile ticket program is a new plan to allow travelers the opportunity to visit more attractions at a discounted rate. “All-in-One” attraction tickets will be sold directly to the public, tour operators and other distribution channels on the consumer – and tour operator – levels.


The “All-in-One Ticket” creates an opportunity for both tour operators and tourists to plan Alabama travels around an itinerary or for those who simply have the desire for flexibility and exploration.


“The message to consumers is that they can spend less and do more in Alabama with the ‘All-in-One Ticket,’” said Grey Brennan, deputy director of the Alabama Tourism Department.  “The flexibility offered by the ‘All-in-One-Ticket’ will benefit the traveler who can select from the ticket offerings and make the best selection for their desired experience. Basically, you pay one rate, and you can take in as many attractions as you want that are participating on that ticket package.”


“Working with the Alabama Tourism Department to launch the first statewide attractions pass has been an incredible experience,” said Mo Parikh, CEO of Bandwango. “Our teams have worked together to create the first-ever state-run attractions pass program that provides an excellent value to visitors while also strengthening the collaboration between attractions throughout the state. Working with the Alabama Tourism Department is further proof that DMOs excel at destination development and create real, measurable results when they keep their visitors and partners at the core of their mission.”


Tourists are offered six ticket packages to explore Alabama: The Huntsville and North Alabama Attraction Ticket, The Florence/Muscle Shoals Attraction Ticket, The Birmingham Attraction Ticket, The Birmingham Area Family Fun Ticket, The Montgomery Attraction Ticket and The Montgomery, Selma & Tuskegee Attraction Ticket.


“All-in-One Ticket” packages are available now and can be purchased online through a web-based platform at


All purchased tickets will reside on the buyer’s mobile device. Though it is a web-based platform, there is no app required for ticket purchase. Third-party sellers, like Tripadvisor, are expected to begin selling tickets in the coming months.


Each ticket will allow admission to all attractions listed within the package. Each “All-in-One” is a special grouping of attractions within regional areas of the state, most offering one-, two- or five-day options at one low price. The “All-in-One Ticket” grants one-time admission to all attractions listed on that ticket, for the timespan purchased at a savings versus buying singly at each admission rate.


Attractions began signing up to participate in July 2021. The ticket program announcement signals the first phase of rollout, which embodies 39 attractions. The group of participating attractions reach across north and central Alabama down to Montgomery and Selma.


North Alabama: Alabama Music Hall of Fame (Tuscumbia), Ave Maria Grotto (Cullman), Belle Mont Mansion (Tuscumbia), Burritt on the Mountain (Huntsville), Cathedral Caverns State Park (Woodville), Cook Museum of Natural Science (Decatur), Early Works Children’s Museum (Huntsville), Florence Indian Mound and Museum (Florence), Frank Lloyd Wright-Rosenbaum House (Florence), Helen Keller Birthplace/Ivy Green (Tuscumbia), Huntsville Botanical Garden (Huntsville), Jesse Owens Museum (Danville), Muscle Shoals Sound Studio (Sheffield), Pope’s Tavern Museum (Florence), Tigers For Tomorrow Exotic Animal Preserve (Attalla) and W.C. Handy Home and Museum (Florence).


Birmingham and Central Alabama: 16th Street Baptist Church, Alabama Sports Hall of Fame, Autobahn Indoor Speedway, Barber Vintage Motorsports Museum, Birmingham Civil Rights Institute, Birmingham Zoo, Heart of Dixie Railroad Museum (Calera), Historic Bethel Baptist Church, McWane Science Center, Oak Mountain State Park, Rickwood Caverns State Park (Warrior), Southern Museum of Flight and Vulcan Park and Museum.


Montgomery and Selma area: By The River Center for Humanity (Selma), Civil Rights Memorial, Hank Williams Museum, Historic Davis Theatre Tour, Montgomery Zoo and Mann Wildlife Learning Center, Rosa Parks Museum, the Selma-Dallas County Museum of Archives and History (Selma), Scott and Zelda Fitzgerald Museum, Tabernacle Baptist Church (Selma), W.A. Gayle Planetarium and Whippoorwill Vineyards (Notasulga).


The Gulf Coast and other regions will come onboard throughout the spring to be ready for the summer tourism season.


Bandwango, a Salt Lake City-based company, is the technology partner for the ticket venture. They will provide ticket processing and payment as well as the platform that allows the ticket to be used from the convenience of a mobile device.


In 2020, more than 22.5 million visitors in Alabama spent $13.3 billion for food, accommodations, travel, shopping and incidentals, according to the Alabama Tourism Department.


For more information about the Alabama Tourism Department please visit


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The Alabama Tourism Department works to inspire consumers and facilitate travel to and within Alabama while leveraging increased involvement by the private sector. An appointed board of industry advisors connects the department with tourism businesses and organizations throughout the state. Tourism is a key sector of the state’s economy, historically attracting 28 million tourists who spend $16.8 billion in leisure and hospitality sales and employing more than 200,000 full and part-time workers. The industry represents 7% of Alabama’s private sector employment. Leisure and hospitality also generates in excess of one billion dollars of the state’s sales tax revenues.


Contact: Andi Martin, Public Relations Manager

Alabama Tourism Department, 334-242-4537