Press Releases

Experience Alabama Your Way Through Sweet Home Alabama’s Post Rewards Campaign

Montgomery, AL (July 19, 2022) – A picture is worth a thousand words. With that in mind, we want to see your vacation photos! The Alabama Tourism Department’s new social media promotional campaign, Post Rewards, invites visitors to share the unique moments from their travels through Sweet Home Alabama. Through September, visitors can post photos […]

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Take Hypnotic Journeys Through Sweet Home Alabama’s Mind Trip Campaign

Montgomery, AL (June 28, 2022) – Let your mind escape to Alabama through the Alabama Tourism Department’s Mind Trip, a campaign that is a new and innovative way to experience vacationing in the state. The buzzworthy promotional campaign presents relaxing experiential offerings with a distinctively motivating appeal to immerse visitors into the idea of slowing […]

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Alabama’s tourism industry revenue sets all-time record in 2021 

  Alabama’s tourism industry revenue sets all-time record in 2021    Gov. Kay Ivey announced today that recent tourists spending has surpassed pre-pandemic levels, and rose to a record of almost $20 billion in fiscal year 2021. The revenue exceeded the previous record year of $16.7 billion by some 17 percent. Officials referenced the Alabama Tourism […]

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