Newsletters

Kayak Bass Fishing to launch new headquarters at Ditto Landing

Huntsville to host the KBF National Championship three times in next 10 years   HUNTSVILLE, AL – One of the fastest growing sports in the country is partnering with one of the fastest growing cities as Kayak Bass Fishing (KBF) announced the creation of a headquarters facility at Ditto Landing that will serve as a […]

Burbank leaving Alabama Tourism Department

After eight years, Scott Burbank is leaving his position as the Chief Financial Officer with the Alabama Tourism Department to accept a position as the Deputy Director of the Office of Program Integrity with the Alabama Department of Public Health. “It is difficult to overestimate the impact Scott has had on this department,” Tourism Director […]

Alabama Tourism Department to hold welcome center career fair

Are you or someone you know looking for a new career? Do you love talking about Sweet Home Alabama? You could be the perfect fit to join the team of dedicated tourism professionals to represent the great state of Alabama. The Alabama Tourism Department is hosting a career fair to find enthusiastic and friendly individuals […]

Alabama’s tourism industry revenue sets all-time record in 2021 

  Alabama’s tourism industry revenue sets all-time record in 2021    Gov. Kay Ivey announced today that recent tourists spending has surpassed pre-pandemic levels, and rose to a record of almost $20 billion in fiscal year 2021. The revenue exceeded the previous record year of $16.7 billion by some 17 percent. Officials referenced the Alabama Tourism […]

Auburn honors Sentell’s career achievements

  Auburn University honored Alabama tourism director Lee Sentell for his career achievements with a major award during a sold-out gala that raised more than $500,000 to benefit the school’s hospitality management program. Dean Susan Hubbard noted that under Sentell’s leadership the state’s annual tourism revenue has grown from $6 billion to some $20 billion, with the state ranking […]

Hospitality training for frontline hospitality workers in the Black Belt

Through a grant provided by the Alabama Association of Resource Conservation & Development Councils in partnership with Alabama Black Belt Adventures and Experience, LLC, The University of Alabama Center for Economic Development is pleased to invite frontline hospitality workers to a free two-hour, in-person hospitality training workshop. What: Four-Course Hospitality Training (in person) When: See schedule below […]

Welcome Centers host tourism partners during month of May 2022

        The Alabama Tourism Department-Welcome Center Program will be welcoming guests throughout the state to increase the awareness of the economic, social and cultural impact that tourism has on the local, regional and state-wide communities. We invite our tourism partners to participate at each Center from 10 a.m. until 3 p.m. (central standard time) by bringing special promotions, […]

Destination Optimization Program

The Alabama Tourism Department (ATD) held a series of 7 educational seminars across the state in February 2022.  The seminars featured best practices for DMOs and attractions, hotels, and other tourism points of interest in connection with various tourism websites including www.alabama.travel and Google. Claire Barrentine or Bill Dinan of Intermark Group presented on best […]