About the Alabama Tourism Department
The Alabama Tourism Department helps ensure that Alabama's economy gains maximum benefits from tourism. More than 18 million travelers spent $6.5 billion in the state in 2002, supporting the jobs of 139,000 Alabamians.
The agency which now goes by the name of the Alabama Tourism Department was created in October 1951 by legislative act as the Bureau of Publicity & Information. The name was amended and changed in May 1984 to Bureau of Tourism & Travel and changed again in 2010 to the present name.
The ATD, as mandated by the Legislature, is entitled with "exclusive power and authority to plan and conduct all state programs of information and publicity designed to attract tourists to the state of Alabama." Its purpose is to promote travel to and through Alabama. It does this both national and internationally. ATD is funded by one-fourth of the 4 percent state lodgings tax collected by all hotels, motels, campgrounds and other accommodations. Alabama's funding ranks 9th among the 12 Southern states.
Looking for a member of our staff?
Access our network of state tourism department contacts for personalized assistance and guidance with your Alabama tourism needs.
Directory Lists
Discover essential resources for the tourism industry with our curated list of directories, featuring comprehensive Information Sources, Destination Marketing Organizations (DMOs), and Service Providers. Whether you're seeking vital data, partnership opportunities, or essential services, our directories offer invaluable support for enhancing your tourism initiatives.
Destination Marketing Organizations
Connect with the local destination marketing organization for the area you hope to visit.
Information Sources
Use this directory of industry partners to gather information about Alabama and its specific regions and cities.
Service Directory
Search our database of local service providers and greatly enhance your group tour experience.
Frequently Asked Questions
Have a question that’s not listed?
Email us at info@tourism.alabama.gov.