Welcome Centers

As the first points of contact with more than 6 million visitors each year, our eight Alabama Welcome Centers greet travelers with true hospitality. 

The mission of Alabama Welcome Centers is to achieve a positive impression of Alabama by assisting and informing the traveling public in a knowledgeable and courteous manner in order to enhance and extend their visit and increase the economic benefit to Alabama. Here are just a few of the free services our welcome centers provide:

  • Brochure distribution
  • On-site promotional opportunities for your area, attraction, accommodation or event
  • Room reservation service for travelers
  • Team members who will tour your attraction or destination to gain firsthand knowledge to pass on to visitors

For details on any Alabama Welcome Center, mouse over or click a number on the map below. Information includes email addresses as well as physical addresses and phone numbers.

Welcome Center Team Leaders and Contact Information

Ardmore Welcome Center
Trisa Collier, Welcome Center Administrator Ardmore.center@tourism.alabama.gov

Baldwin Welcome Center
Ursel Forbes, Baldwin.center@tourism.alabama.gov

Cleburne Welcome Center
Kathy Freeman, Cleburne.center@tourism.alabama.gov

DeKalb Welcome Center
Sosthenes Sealy, Dekalb.center@tourism.alabama.gov

Grand Bay Welcome Center
Contact: Connie Pearce, Grandbay.center@tourism.alabama.gov

Houston Welcome Center
Deborah Tillis, Houston.center@tourism.alabama.gov

Lanett Welcome Center
Laura Smith, Lanett.center@tourism.alabama.gov

Sumter Welcome Center
Gerlena Hale, Sumter.center@tourism.alabama.gov

Welcome Center Map
  1. Ardmore Welcome Center
    Ardmore Welcome Center

    Limestone County • I-65 S. of TN line
    28232 Upper Elkton Road
    Elkmont, AL 35620
    Phone: (256) 423-3891
    Fax: (256) 423-3890
    Email: Ardmore.Center@Tourism.Alabama.gov

  2. DeKalb Welcome Center
    DeKalb Welcome Center

    DeKalb County • I-59 W. of GA line
    P.O. Box 152
    Valley Head, AL 35989
    Phone: (256) 635-6522
    Fax: (256) 635-6526
    Email: dekalb.center@tourism.alabama.gov

  3. Cleburne Welcome Center
    Cleburne Welcome Center

    Cleburne County • I-20 W. of GA line
    P.O. Box 85
    Heflin, AL 36264
    Phone: (256) 748-4303
    Fax: (256) 748-2031
    Email: cleburne.center@tourism.alabama.gov

  4. Lanett Welcome Center
    Lanett Welcome Center

    Chambers County • I-85 W. of GA line
    P.O. Box 23
    Valley, AL 36854
    Phone: (334) 576-2116
    Fax: (334) 576-8574
    Email: lanett.center@tourism.alabama.gov

  5. Houston Welcome Center
    Houston Welcome Center

    Houston County • U.S. 231 N. of FL line
    15121 S. U.S. Hwy. 231
    Slocomb, AL 36375
    Phone: (334) 677-5042
    Fax: (334) 677-7332
    Email: houston.center@tourism.alabama.gov

  6. Baldwin Welcome Center
    Baldwin Welcome Center

    Baldwin County • I-10 W. of FL line
    P.O. Box 2000
    Robertsdale, AL 36567
    Phone: (251) 946-3375
    Fax: (251) 946-3150
    Email: baldwin.center@tourism.alabama.gov

  7. Grand Bay Welcome Center
    Grand Bay Welcome Center

    Mobile County • I-10 E. of MS line
    P.O. Drawer 626
    Grand Bay, AL 36541
    Phone: (251) 865-4741
    Fax: (251) 865-4499
    Email: grandbay.center@tourism.alabama.gov

  8. Sumter Welcome Center
    Sumter Welcome Center

    Sumter County • I-20/59 E. of MS line
    P.O. Box 216
    Cuba, AL 36907
    Phone: (205) 392-5443
    Fax: (205) 392-9102
    Email: sumter.center@tourism.alabama.gov

Welcome Center Resources

Brochure distribution guidelines & procedures

Every brochure is approved by the ATD Brochure Committee and must adhere to our brochure guidelines and procedures.

Learn More

What Alabama Welcome Centers can do for you

Do you include Alabama’s Welcome Centers in your marketing strategy? You should. Take advantage of opportunities for brochure distribution, special promotions and lodging reservations available at no cost to you or your guests.

Learn more

Welcome Center News

Welcome Center Holiday Open House Dates

Happy Holidays from the ladies and gentleman of our 8 Welcome Centers. The pubic is invited to stop by for holiday refreshments and to meet the people that welcome our travelers to Sweet Home Alabama everyday!  The dates are: 12/8-Grand Bay,  Lanett & Houston 12/10-Baldwin 12/14-Dekalb & Sumter 12/15-Cleburne 12/22-Ardmore The public is invited to […]

Tourism Tuesdays November 8, 2016

Governor awards $1.6 million in grants for trail improvements in Alabama Amusement park ‘more upscale than Six Flags’ set for Alabama coast Roller coaster rivaling longest in the U.S. anchoring coastal Alabama amusement park Alabama’s music heritage runs deep Big Bob Gibson’s Chris Lilly inducted into barbecue hall of fame Alabama steakhouse named one of […]

Tourism Tuesdays November 1, 2016

Automotive editor for The Sun drives from Alabama to Texas in a rented Hellcat and writes about the trip, 2.2 million read The next national monuments? Obama administration officials visit iconic civil rights sites in Alabama The Rise of Civil Rights Tourism in America’s Deep South Why did Bob Dylan pay a visit to Birmingham’s […]